127% and 86% the week after the songs played).
Dusty Springfield’s I Only Want to Be With You and Bruce Springsteen’s Hungry Heart (up respectively 433%. Fans of the dystopian and wildly popular Handmaid’s Tale - season three starts in June - boosted streams of songs that aired during pivotal season two scenes, like Kate Bush’s This Woman’s Work.
In its post, Spotify touted the synergies of an “exceptional entertainment-to-audio experience,” which includes users streaming tracks from their favorite shows on Hulu and elsewhere. One Wall Street analyst predicted Apple streaming video could hit 100 million subscribers in 3 to 5 years, according to Deadline Hollywood. And Apple’s hotly anticipated video streaming service - expected to be announced March 23 - could be layered with Apple Music. YouTube video goes arm-in-arm with YouTube Music. Hulu, along with streaming grandaddy Netflix, Amazon Prime and YouTube TV are facing rival services on the way from Walt Disney, NBC Universal and Apple. It’s a limited-time offer, open until June 10 “or while supplies last,” Spotify said. The new package offers Spotify subs access to Hulu’s ad-supported tier that currently costs $5.99 a month. Hulu has 25 million across its various tiers -ads, no ads and Hulu + Live TV.
“As we push towards making Spotify Premium a gateway to a bigger world of entertainment, we’re fully committed to finding new ways to enhance the overall experience for our Premium users and this is just the beginning,” he said in a statement. Marc Hazan, Spotify’s global head of premium business development, announcing the new Hulu offer, emphasized the need to cast a wider net and presaged more deals to come. The music space is cutthroat and video entrants new and old are aggressively seeking to lure a growing army of cord cutters onto their platforms. It’s hard to understate just how competitive the streaming music and OTT video markets have become, separately and together.
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